Workdeck at the Mobile World Congress 2025: Innovation, Smart Data, and Adaptive AI for Business Management

This year, for the third time in a row, Workdeck had a prominent presence at 4YFN, showcasing its Adaptive AI proposal for optimizing business management. Over four intense days, our team demonstrated how our platform revolutionizes data management, enabling companies to make smarter and more agile decisions. Besides connecting with potential clients and investors, we showcased how artificial intelligence can help eliminate information silos and transform business operations to improve efficiency and competitiveness.

4YFN and Its Role in Technological Innovation

4YFN is the MWC space designed to connect startups with investors, corporations, and industry leaders in technology. Since its inception in 2014, it has become a key platform for the projection and growth of new companies in the digital ecosystem. With more than 800 exhibiting startups and over 1,000 international investors, the event not only offers high-level networking opportunities but also acts as a catalyst for funding disruptive projects.

This edition focused on the real implementation of technologies such as artificial intelligence, big data, and process automation, moving beyond theoretical discussions to concentrate on concrete use cases and scalable business models. Additionally, 4YFN fostered collaboration between startups and large companies through open innovation programs, investment rounds, and pitch sessions in which Workdeck played a significant role.

Workdeck’s Value Proposition

From our space at the Tech Barcelona stand, we showcased how Workdeck is revolutionizing business management through Adaptive AI. Our platform not only optimizes data but also transforms the way companies handle their daily operations. Through advanced algorithms, Workdeck enables organizations to eliminate information silos, automate administrative tasks, and enhance team collaboration in a unified digital environment.

What makes our solution unique is its ability to learn and adapt to the changing needs of each business. With advanced artificial intelligence, Workdeck analyzes large volumes of data in real-time, providing key insights that facilitate strategic decision-making. This translates into greater operational efficiency, cost reduction, and a more agile response to market changes.

The interest generated by our solution exceeded our expectations, confirming that the market is looking for tools that allow intelligent and automated information structuring. More and more companies recognize the importance of efficiently managing their data to remain competitive in an increasingly digitalized world.

An Inspiring Pitch at the Tech Barcelona Session

One of the key moments of our participation was the presentation by our CEO and Co-Founder, Oonagh Mc Nerney, at the pitch session organized by Tech Barcelona. In her speech, Oonagh addressed a fundamental challenge in the era of artificial intelligence: the quality of data in business decision-making. Her message was clear: without a structured and reliable information base, AI cannot fulfill its promise of optimization and growth.

The audience responded enthusiastically to Workdeck’s vision of how companies can better structure their data to improve operational efficiency, drive innovation, and achieve smarter management. Our technology is designed to ensure that companies not only store data but use it strategically to optimize their performance.

Key Representation of Our Team

Our team’s presence at 4YFN was crucial in giving visibility to Workdeck. Paulina Guajardo, Director of Communication and Marketing, and José Pluma Rodríguez, Sales Representative, played a strategic role in presenting our value proposition to potential clients and investors. With a focus on demonstrating the real value of Workdeck, they participated in live demonstrations, technical explanations, and key networking sessions to strengthen commercial alliances.

Paulina led the communication of our vision and strategy, highlighting how Workdeck helps companies structure, manage, and leverage their data efficiently to improve decision-making and optimize business processes. Meanwhile, José played a key role in interactions with interested companies, demonstrating how advanced data management allows for breaking information silos, improving operational efficiency, and generating a real impact on business productivity. Additionally, he facilitated conversations with potential strategic partners interested in leveraging structured data to enhance their business models.

Throughout the event, their efforts not only captured the attention of key industry players but also generated tangible collaboration opportunities, strengthening Workdeck’s presence within the MWC innovation ecosystem.

Our experience at 4YFN 2025 has been exceptional. We take away great learnings, new ideas, and exciting opportunities to continue growing. We thank Tech Barcelona and everyone who visited our stand for their interest and for sharing with us the vision of a more efficient and connected digital future.

At Workdeck, we continue to move forward with the conviction that intelligent data management is the key to digital business transformation. This is just the beginning of what’s to come.

Want to see how Workdeck can transform your company’s management? Schedule a demo with our team.